BBB Standards For Trust


Build Trust
Establish and maintain a positive
track record in the marketplace.

Advertise Honestly
Adhere to established standards of
advertising and selling.

Tell the Truth
Honestly represent products
and services, including clear and
adequate disclosures of all material terms.

Be Transparent
Openly identify the nature,
location, and ownership of the
 business, and clearly disclose all
policies, guarantees and
procedures that bear on a
customer's decision to buy.

Honor Promises
Abide by all written agreements
and verbal representations.

Be Responsive
Address marketplace disputes
quickly, professionally, and in good faith.

Safeguard Privacy
Protect any data collected against
mishandling and fraud, collect
 personal information only as
 needed, and respect the
preferences of customers regarding
 the uses of their information.

Embody Integrity
Approach all business dealings,
marketplace transactions and
commitments with integrity.